Famous sports betting and casino website 888 will start operations in Africa as it plans to launch gambling websites in 4 different countries.
The news about 888 was reported by multiple industry publications such as the website iGamingBusiness. 888 has set itself the goal to start dedicated betting sites in at least four different countries in Africa. Although this is still dependent on whether 888 can get the necessary regulatory permission and gambling licences, the company hopes to welcome the first African gamblers before the end of 2022.
888’s African joint venture
In order to access the gambling markets across the continent, 888 has started a special African joint venture. Five veterans from the gambling industry have been recruited to lead the joint venture. These are Christopher Coyne, Andrew Lee, Ian Marmion, Alex Rutherford and Helen Scott-Allen. All five have substantial experience in the online gambling industry.
Coyne, Lee and Marmion have worked for betting company Stars Group. Coyne himself was the CMO and CCO for Stars Group, while Lee was the managing director of its sportsbook. Marmion was the sportsbook trading director of Stars Group. Rutherford worked as the Chief Product Officer of Editec, while Scott-Allen was the CFO at Premier Bet.
The five have been tasked with setting up operations for 888 in Africa with a joint venture simply called 888Africa, which Coyne will lead as its CEO.
Coyne said: “Partnering with 888 will give us access to a world-class brand, as well as a broad team of experts to support our growth plans, further enhancing our confidence in our future prospects.”
African countries
It is not yet known in which countries 888 will set up shop. Online rumour has however been firmly pointing at South Africa and Nigeria sportsbooks to be two of the countries in which 888Africa is interested in. We expect that in the coming months it will be more clear what the exact plans of 888Africa will be.
According to online media, 888Africa is also looking to develop special products and games which are specifically designed to fit the preferences among African gamblers.
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About 888
Officially called ‘888 Holdings’, the company operates sports betting, poker and online casino brands under the 888 brand. With its well-known website 888.com, it is one of the best-known betting sites across the world. The company is listed on the stock exchange in London in the United Kingdom where it is publicly trading on the FTSE250 index. However, the headquarters of 888 Holdings can be found in Gibraltar.
Interestingly, 888 was founded in 1997 by a pair of brothers from Israel, namely Shay and Ron Ben-Yitzhak and Avi and Aaron Shaked. The company started out under the name ‘Virtual Holdings’. With ‘casino-on-net’, it launched one of the very first online casinos in the world. The Ben-Yitzhak and Shaked brothers later launched other betting websites as well. They started Reef Club Casino as well as Pacific Poker, an online poker room. Only in 2006 did the company began to gather all its different brands under the name 888.com.
Casino games and sports betting
In most countries where 888 is already active, their website offers a dedicated sportsbook, online casino and poker room. With one 888 account, you can therefore bet on football and other sports and play online casino games. At the poker website of 888 allows you to play money games or participate in tournaments. It’s not yet known whether 888 will also offer all three gambling activities in Africa. However, we certainly expect 888 to go big on sports betting in Africa with their new joint venture. Depending on the exact gambling rules in each specific country, we also expect a focus on online casino games in most jurisdictions.
Of course, it’s too early to tell how 888 will shape up in Africa and how it will compare to its competitors. We are certainly quite positive given how good the 888 website is in other countries and how big the company is. In the countries where 888 is active so far, they are well-known for their welcome bonus. In most countries 888 offers separate welcome bonuses for their sportsbook, online casino and poker room. We hope that 888 will be equally generous to African gamblers when it opens up shop in multiple countries in Africa.
Other betting sites
Until 888 finally begins operations in Africa, there are several other great betting sites you can try. Here at Africa Casino Hub you can find reviews of the most popular African sports betting sites and online casinos. In these reviews you can learn about the pros and cons of each betting site, their payment methods and overall quality and safety. At the moment, these are the best sports betting sites and online casinos in Africa.
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Betwinner
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Whamoo
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A lot of games, also Virtual Sport beting
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22bet
Best betting site in Africa
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Melbet
Free Bets for signing up
Fair odds, fast payouts
Lucky Days
Casino for South Africa
Very good casino games
These betting sites can be accessed from most countries in Africa. Whether you live in Nigeria, South Africa, Kenya or Ghana, you can use these top quality African betting websites. As a new player, you can claim a great welcome bonus if you sign up. This welcome bonus allows you to place some free bets on sports matches or gives you bonus money or free spins for the online casino. If you are looking for the best of sports betting and online casino gaming in Africa, look no further than these websites!
Conclusion
Global betting giants 888 has started an African joint venture under the name 888Africa. Lead by industry veterans, this joint venture will research and set up shop in at least four African countries. Reportedly, they will start dedicated 888 gambling sites online in at least four different countries in Africa. These sites should be ready by the end of 2022 if licencing goes well. That means that very soon, gamblers in Africa can legally access 888 in their country!
In most countries across the world, 888 offers sports betting, online casino games and poker to gamblers. We hope that also in Africa, 888 will come with a dedicated sports book, online casino and poker room. The future will tell how 888’s operations in Africa will develop. You can however be sure that we at Africa Casino Hub will keep a close watch on it!
Africa Casino Hub is one of the largest and best gambling portals solely focusing on players from the African continent. At Africa Casino Hub, you can find all the information you need about online casinos, sports betting pages and everything about betting strategies and the latest sports odds and match previews.
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